There are some Scotch distillers who may take umbrage with the inference from the marketing language used by a new whisky called Naked Scot.Australian liquor producer ASM Liquor has the whisky distilled on the Isle of Mull and aged three years before being put in a cylindrical glass bottle embossed with a map of Scotland and finished with a tartan-pattern topper..
ASM claims its whisky is free from residual herbicides, pesticides, and fungicides. And its CEO, Julian Moss, says, "Consumers really have very little choice and frequently pay a premium for poor quality products."
The overall inference being that many other Scotches are riddled with chemicals.
Naked Scot is a premium blended Highland scotch with a peaty single-malt character. It is the sixth spirit to be released from ASM Liquor, a boutique distillery.
Other spirits in ASM Liquor’s range include Vodka O, Kinky Nero dark rum, Kinky Lux white rum, Jinn Dry Gin and Tequila Blu.
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3 comments:
As you can imagine, we were surprised to read (this) article ... and the
inference in the headline. To be clear, as a result of the science of the whisky distillation process, there is absolutely no question of "residual herbicides, pesticides, and fungicides" being in a bottle of Scotch whisky. The inference made is inaccurate and misleading.
Can I ask that the point be clarified in a future article, please? That would be much appreciated.
Separately, there also appears to be some confusion as to whether the brand is a single malt or a blended Scotch whisky. This may be a result of the PR material being distributed by ASM Liquor, and it is a good example of why the new Scotch whisky regulations -- which should be implemented later this year -- are needed to avoid potential consumer confusion. The regulations will require that it is made clear on the bottle what category of Scotch whisky it is.
You should also be aware that initial enquiries at the only distillery on Mull raise the need for further investigation of the product.
So, it's organic then and will be certified as such?
I was also surprised to read about the Naked Scot. As an avid Scotch drinker I was indeed very skeptical.
I recently purchased a bottle. I am unsure about any marketing material produced by the product however i did try it at an off licence tasting.
The product was simply sensational. In fact it was a tad better than my usual drop Asyla which is produced by Compass Box. Tom
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