Beam Global Spirits & Wine Inc. has come up with something new. Not a product, but rather a position.
Byron Hoover has been named vice president of global whiskey, effective February 1, for the premium spirits division of Fortune Brands Inc.
Hoover will be in charge of Beam Global’s portfolio that includes Jim Beam Bourbon, Canadian Club Canadian Whisky and Teacher's Scotch Whisky among other brands.
Hoover joins Beam Global from Arnell, an advertising and design agency where he was vice president of client services. Prior to Arnell, he was the chief marketing officer of Jose Cuervo International. He also has held various senior marketing positions with The Walt Disney Company in France and with Procter & Gamble in Germany and Belgium.
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