Sam's Club getting own-brand vodka

Sam's Club, the bulk-item discount chain subsidiary of Wal-Mart, will begin selling its own brand of vodka in more than 240 stores.

The Sam's Club store brand Member's Mark will carry a premium vodka under the name Rue 33. It will be sold in 1.75-liter bottles for about $28 beginning late this month. The maker is the French distiller Louis Royer, best known for its cognac.

Availability will depend on individual state liquor laws. Sam's Club has more than 600 U.S. locations, but due to state laws and other factors, including the size of likely vodka sales, Rue 33 will be sold in less than half of them.

Sam's Club already has wine made for its stores, but they do not carry the Member's Mark label.

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