Absolut testing vodka-wine hybrid
Not necessarily. He might want to apply for employment at Absolut.
The Swedish distiller is quietly testing Tune, a "sparkling fusion" of vodka and white wine in a limited trial run in Australia this month. It's a 60%-40% blend of Absolut vodka and Marlborough Sauvignon Blanc wine from Brancott Estate in New Zealand.
An Absolut spokesperson described the product as having "fresh tropical fruits with a balanced sweetness through the front- and mid-palate which is brought to life through the bubbles ... with a persistent medium strength Absolut vodka flavor and balanced sweetness leading on to a dry finish."
No word yet on how consumers are greeting the test product. To Dowd's Wine Notebook latest entry.
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Posted by William M. Dowd at 2:24 PM