Malt Advocate changes name, content
John Hansell's 20-year-old magazine (right) and the younger companion website has re-branded itself as The Whisky Advocate.
"We changed the name to more accurately reflect what we are all about: whisky," Hansell says. "After years of considering a name change, we felt now was the time to make it happen ... "
Hansell said redesigns of the print and online venues includes broader reporting, more writers and new looks.
You can get a peek at the website here.
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Posted by William M. Dowd at 1:39 PM