Baileys briefly branching out
Baileys Original Irish Cream, the creation that found a use for two old, underutilized Irish products by combining them into one new product that clicked with consumers internationally, is at it again.
In addition to the original drink that helped use Irish cream and inexpensive Irish whisky, we now will see Baileys Caramel and Baileys Mint Chocolate in a few months. Baileys Brands is planning to hit the market in time for St. Patrick's Day (March 17) and sell the new flavors for a limited time.
The new flavors are being test marketed in Arizona, and will be sold nationally at $18.99 for a 750ml bottle.
Baileys was launched in Ireland in 1974. It is now available in 180 markets worldwide. It is the No. 1 selling liqueur in the world and No. 6 among all distilled spirits sold worldwide.
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Posted by William M. Dowd at 11:18 AM