On the Cutty-ing edge
If the label on your Cutty Sark begins looking different, it's not the impact of the whisky inside.
Berry Brothers & Rudd, the company that owns the Scotch whisky brand, is launching its first packaging redesign in seven years.
The project will include a new bottle design (seen here) as well as packaging changes. The new container has a taller, leaner shape, available in 70cl and 75cl, 1l and 1.75l sizes.
The changes are in response to a falloff in Cutty Sark's market share. It failed to make the top 10 list of best-selling Scotches in the United Kingdom, its home turf, in 2005 and has been seeing increased competitive pressure globally.
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Posted by William M. Dowd at 12:01 PM