On the Cutty-ing edge

If the label on your Cutty Sark begins looking different, it's not the impact of the whisky inside.

Berry Brothers & Rudd, the company that owns the Scotch whisky brand, is launching its first packaging redesign in seven years.

The project will include a new bottle design (seen here) as well as packaging changes. The new container has a taller, leaner shape, available in 70cl and 75cl, 1l and 1.75l sizes.

The changes are in response to a falloff in Cutty Sark's market share. It failed to make the top 10 list of best-selling Scotches in the United Kingdom, its home turf, in 2005 and has been seeing increased competitive pressure globally.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
Back to Dowd's Bar Blog home page.

No comments: