Fighting counterfeit Scotch
More Scotch is produced and consumed in India than in Scotland. That kind of market size can lead to many problems, including counterfeiting, in India and other countries.
Not currency, mind you, but fake Scotch production. Two members of the Scotch Whisky Association (SWA) -- Richard Burrows, director of French spirits giant Pernod Ricard, who is the new chairman, and Paul Walsh, chief executive of Diageo, the world's biggest spirits company, who becomes vice chairman -- are leading the battle against such chicancery.
SWA estimates that the level of counterfeit Scotch bottles in countries like India "could be as high as one in 10," with figures approaching that in France, Belgium and Australia.
He said: "In any one day we [SWA] are prosecuting 50 cases around the world with people trying to pass products off as Scotch whisky," the group said in a statement.
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Posted by William M. Dowd at 8:53 AM