Grey Goose creator, 86, dies

Toasts no doubt will be raised today to the memory of Sidney Frank, the multimillionaire entrepreneur credited with touching off the super-premium liquor revolution with Grey Goose vodka.

Frank, 86, died Wednesday in San Diego. His publicist said the cause was heart failure. He was ranked No. 164 on the Forbes 400 Richest Americans list in October, with a net worth of $1.8 billion.

Frank got his start in the liquor business selling Dewar's White Label and Ancient Age for Schenley Distillers, then pushed the German liqueur J├Ągermeister to the under-30 market niche. Nine years ago, he created Grey Goose, such a hit that it shattered the $30-a-bottle price barrier for good.

For a full rundown on Frank, check Forbes.com.

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