Anheuser-Busch is taking another step into the spirits field, filing with the federal government to trademark the name “Luzia,” which it describes as a cachaça product.
Cachaça is a rum-like Brazilian spirit made from sugar cane. Most rums are made from molasses, a byproduct of cooking sugar cane. Cachaça is the top-selling spirit in Brazil, and popular through Central and South America, and recently has been getting a bit of a foothold in the U.S. market.
Two years ago, A-B launched its first spirits product, a liqueur pairing called Jekyll & Hyde. Earlier this year it entered into a deal with Ku Soju Inc. of South Korea to distribute its soju, a sweet potato-based version of vodka. And, it already has trademarked Pomacai, a pomegranate/acair berry-flavored vodka as well as entering into a regional distribution deal with Vermont Spirits to handle some upscale vodkas.
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