20080611

1800 adds 'blended' silver tequila

1800 Tequila has added an expression to its line, one with a high alcohol content.

Proximo Spirits Inc. claims the new 1800 Select Silver, a 100% agave spirit, is the first 100-proof tequila on the market. It is packaged in a glass bottle with a stopper that doubles as a shot glass.

Although this is a young silver -- or blanco -- tequila, it has been double distilled then blended with "a touch" of aged tequila.

The new expression carries a suggested retail price of $29.99 for a 750ml bottle, and also is available in 375ml and 1-liter sizes.

Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to 1800 Tequila, its portfolio includes Three Olives Vodka, Gran Centenario Tequila and Ron Matusalem Rum.

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