Tullamore Dew adds 10 Year Old for U.S. market

Tullamore Dew has added a 10 Year Old Reserve blend to its line of Irish whiskies for a limited number of markets.

Luckily for American consumers, the U.S. is one of those markets.

C&C International, which owns the brand, today announced the triple distilled offering which it says is aged in Spanish and American oak casks for a minimum of 10 years.

"With the huge growth in appreciation of Irish whiskey, there is a real aged blend trend being driven by consumers looking to trade up," Ann O'Leary, C&C International's marketing manager, said today. "It's a sure sign that the category has reached its next stage of maturity."

Tullamore's range includes a 12-year-old "deluxe blend" matured in ex-bourbon casks and the Heritage Blend.

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