20080610

SKYY Vodka adds infusion line

SKYY Vodka has come up with a new line of products targeted primarily for the retail travel field.

Owner Gruppo Campari says it is releasing a product called SKYY Infusions, made with SKYY Vodka and real fruit. It is being billed as "an all-natural revolution in the flavored vodka category" that "has been named 'Best in Class' by the prestigious Beverage Testing Institute (BTI)."

Three flavors -- citrus, passion fruit and raspberry -- will be launched worldwide this summer, and in the U.S. -- which had been getting some early limited shipments of the products since April -- the line also will include grape and cherry flavors.

The flavored drinks are available in 50ml, 750ml and one-litre bottles, with the citrus also available in a 1.75-litre size. Campari suggests the infusions be used with club soda, lemon-lime soda, in cocktails or on the rocks.

By the way, if you want to see a really cool Web site, SKYY's is about as edgy and entertaining as it gets.

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1 comment:

Dave said...

Not only is Skyy's site awesome, they just launched a dedicated site for infusions: skyyinfusions.com