"Aged less than 30 days."
Is that something to brag about? Forget the 8- and 12-year-old spirits. The folks at Heaven Hill Distilleries in Bardstown, KY, like the newer stuff. It's on the label of their two newest Georgia Moon clear spirits products.
Peach and lemonade flavors have been infused in the 70-proof corn whiskey and will hit the market in September.
Thus, we're already heavily into flavor infusions in the still-small but growing corn whiskey niche that takes advantage of the generations-old liking in some circles for "white lightning" or "moonshine."
"We felt like the convergence of these trends was natural in Georgia Moon Peach and Lemonade," said Susan Wahl, Heaven Hill brand manager Susan Wahl. "Though the category is small, Georgia Moon is the top sell(er) ... and is growing at a nice clip. This will be a strong seller for us in traditional and in developing markets.”
Heaven Hill is the nation’s largest independent, family-owned marketer and producer of distilled spirits products.
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