Grant's joins the RTD market
The whiskey distiller Grant’s has announced the launch of its first ready-to-drink (RTD) product, Grant’s Scotch Whisky and Cola.
A second RTD will be launched at a date to be determined: a whisky and ginger drink.
"RTDs are the fastest growing category in the UK off-trade -- with RTD cans in dynamic growth, up 48%," said James Stocker, marketing controller for Grant's at its UK distrbutor, First Drinks, "so we felt this was a really important area to exploit."
Grant’s Scotch Whisky and Cola and Grant’s Scotch Whisky and Ginger are, or will be, available at 6.6% abv (13.2 proof) in 250ml cans priced at £2 (US$3.25).
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Posted by William M. Dowd at 2:43 PM