Agreement on new guidelines for spirits advertising
The advertising of spirits drinks through social networking sites, blogs, apps and user-generated content will be subject to new guidelines agreed by top spirits producers from Europe and the U.S.
The new guidelines will extend the principles of responsible spirits advertising to cover all forms of digital marketing.
In what is a first in the industry, this collaboration by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the U.S. (DISCUS) is a joint effort to provide a common and consistent approach to responsible advertising through social media.
In recognition of the fast-changing nature of digital media, the revised standards now state a clear set of principles that can be applied to current and emerging digital media, future-proofing guidelines for the marketing of spirit drinks.
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Posted by William M. Dowd at 1:31 PM