Ministry of Sound pushing new vodka

The Ministry of Sound, the South London nightclub that since its 1991 inception, has branched out into TV, radio and club franchises, is climbing aboard the vodka bandwagon.

A new marketing campaign is being launched to create a buzz for the product, particularly among the Ministry of Sound’s clubbing fraternity plus the broader 18-30-year-old consumer niche.

For those not embedded in the club scene, here's a sample of what it looks like and how they are pushing the vodka brand:

Find more videos like this on www.truveo.com.

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