The Ministry of Sound, the South London nightclub that since its 1991 inception, has branched out into TV, radio and club franchises, is climbing aboard the vodka bandwagon.
A new marketing campaign is being launched to create a buzz for the product, particularly among the Ministry of Sound’s clubbing fraternity plus the broader 18-30-year-old consumer niche.
For those not embedded in the club scene, here's a sample of what it looks like and how they are pushing the vodka brand:
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