Portfolio magazine interviewed Noah Tepperberg, owner of the swank Manhattan nightclub Marquee (currently grossing $13 million), and asked this question about high-priced drinks that come with special seating:
Portfolio: "Why would any person who's not deranged want to pay $400 for a $30 bottle of vodka?"
Tepperberg: "I'll turn that around on you. Why do people pay $2,000 for front-row seats at great concert? In other words, inside nightclubs, there's a show that goes on. There's a voyeuristic aspect. It’s this social show. People want, you know, to have a good seat in the middle of that. And they pay a premium for the liquor, which is really just another way of charging for the real estate."
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