20080419

Tequila sign fight a very tall tale

Patron Tequila likes to advertise its big taste. But a banner for the product obviously is a bit too big for city officials in Long Beach, CA.

An 11-story banner unfurled on the Villa Riviera oceanfront tower last weekend in preparation for this weekend's Grand Prix motor race is the cause of the fuss.

The city says the banner was put in place without proper permits, and demands its removal. The residents association that owns the building says that's a matter for the city to take up with the company that paid the residents group a $15,000 fee for permission to unfurl the banner.

By the name the kerfuffle is settled, of course, the Grand Prix event will be over and the banner removed.

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