Blue Ice adds to vodka line

Man does not live by potatoes alone.

The folks at Blue Ice Vodka, whose potato tipple has found favor with many critics and consumers since being released in 2001, is adding an organic wheat vodka to the line this month.

Blue Ice Organic Wheat Vodka is built on founder Jim Myerson's desire to use Idaho products in his spirits.

The new product uses Idaho water and locally harvested, certified organic winter wheat. Master Distiller Bill Scott utilizes a proprietary certified organic fermentation process that uses no chemical additives of any kind. The resulting product received a Beverage Testing Institute rating of 94 points, highest of any certified organic vodka.

Like the original vodka bottle, the new one is a sculpted style with the company's distinctive icicle design and light blue coloring.

Blue Ice is owned by 21st Century Spirits of Los Angeles. Blue Ice Organic Wheat Vodka is being released to the market at a suggested retail price of $30 for the 750ml bottle.

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