Latest vodka gimmick: Online only

If you like Chopin potato vodka, and I seriously question the palate of anyone who doesn't, you might be interested in the same distiller's Silver Mustang vodka.

If so, don't bother trying to find it on store shelves. Silver Mustang is the first ultra-premium vodka ever to be available exclusively through the Internet, at a new Web site.

It is produced and bottled in Poland at the Polmos Siedlce distillery, where it is made from organically grown grains, with no chemical additives, artesian water and distilled five times. HR Superior Inc. of Chicago is the exclusive U.S. retailer.

The 80-proof vodka gets a "highly recommended" rating from the Beverage Tasting Institute. It retails for about $29.

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