Seagram's unveils rum line

Seagram's has unveiled its newest product for the U.S. market, Seagram’s Smooth Brazilian Rum.

The white rum also will be available in two flavors: citrus flavored and raspberry flavored. Each of the three styles is 40% abv (80 proof).

"The rum category has grown by 10 million cases over the last 10 years, and is forecasted to grow by another 10 million cases in the next decade," said Craig Johnson, marketing director for Seagram’s Rum at Pernod Ricard USA. "Consumers know and trust the Seagram's name. Seagram's Gin" which includes the Seagram's Twisted Gin and Seagram’s Gin & Juice products -- "remains the No. 1-selling gin in the U.S. The combination of growth opportunity and respected quality brand name made the decision to enter the rum category a no-brainer.”

The rums will be available to consumers in May. Each will carry a suggested retail price of $11.99 for the 750ml bottle.

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