Canadian Mist adds 'Black Diamond'

Later this month, Canadian Mist Whisky will send a new Black Diamond expression to selected markets.

The premium line extension has been blended at 86 proof by new master blender Steve Hughes, and has a higher sherry and rye content than the standard Canadian Mist.

"Our consumers told us they wanted a premium offering from their favorite brand for those special occasions and every day celebrations," Hughes said. "We wanted to enhance two main flavor attributes that are the key contributors to our gold medal-winning formula."

Canadian Mist Black Diamond will have a suggested retail price of $14.99 for a 750ml bottle. It will launch in six markets -- Texas, Florida, Illinois, Michigan, Colorado and Georgia -- with other markets to be added next year. Of course, it will be available immediately throughout Canada.

Hughes became Mist's master blender when Harold Ferguson retired earlier this year. Go here for a report on a lesson in blending I got from Ferguson several years ago.

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