The word "special" has been removed from the Crown Royal Special Reserve brand.
However, owner Diageo says the recipe for the top-selling Canadian whisky in the world has not been modified. Only the name and the packaging, as part of a new marketing push.
"While the name and packaging have changed, Crown Royal Reserve is the same rich combination of fine whiskies as the previously named Special Reserve, each individually selected by Master Blender Andrew MacKay," Diageo said in a statement.
Crown Royal Reserve, one of the biggest selling premium whiskies in the US, is made with more than 50 blended and individually aged whiskies in French Cognac barrels, Diageo said. It has a suggested retail price of $45.
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