20060130

Lack in the (ex) USSR


Nyet, nyet, a thousand times nyet.

Yet, it's true. Russia is running out of vodka. Stock has been depleted at many distilleries.

”As of today, some branches of Rosspirtprom (the state alcohol company) have sold all product made (in the) past year. Moscow Cristall has terminated the shipment as well, as its warehouses are empty,” Rosspirtporm's Dmitry Dobrov told Interfax, the Russian business and general news service.

At the start of the year, the distilleries were selling vodka they had produced in late 2005. Very quickly, they ran through stocks. Production has been idled because of a controversy over government failure to properly introduce a revised act on the state control of alcohol turnover, which took effect Jan.1 of this year.

Desperate buyers, such as those seen here at the EuroSpar store in Nizhny Novgorod, have been snapping up whatever domestic vodka they can find.


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20060125

Martini & Rossi 'honors' Spirits Notebook


Really? Well, let's make that assumption. Otherwise, I'd have to say Martini & Rossi pilfered an original drink -- or at least its name.

M&R has sent out CDs to news media everywhere boosting a drink it calls the "Pom-Pom." It's part of a Winter Olympic Games-related push to remind consumers of M&R's Italian heritage. However, back on Nov. 26, 2003, I unveiled the "Pom Pomme," a drink I created for the holiday food section of the Albany (NY) Times Union. Here's the story, verbatim:

HERE'S A NEW DRINK TO CHEER ABOUT
By William M. Dowd


Traditions have to begin somewhere. It's often difficult to trace them to their origins, but this one is a snap. It's The Pom Pomme, and it's brand new.

Challenged to come up with a new cocktail for the holidays, I hit on the idea of combining the fruit of the moment -- the pomegranate -- with the alcohol of the moment -- vodka; in this case, Chopin, a quadruple-distilled Polish vodka made from Podlaise region potatoes.

Pom from pomegranate, pomme de terre from the French for potato. Thus, The Pom Pomme.

One could, of course, really get into the holiday spirit by adding a touch of apple juice and a touch of apple liqueur to create a Pom Pomme Pomme Pomme, pomme by itself being French for apple. Or, a drop of rum and it's Rum Pom Pomme Pomme Pomme for Christmas parties. But that would be silly.

The new cocktail has many elements of the holiday feasting table -- the bittersweet tang of the pomegranate juice reminiscent of cranberry flavor, the rosy pink of the mixed ingredients, a touch of orange from the fruit often found on Thanksgiving tables or in a Christmas stocking.

Putting together a Pom Pomme is easy. Just have a tall cocktail shaker on hand, with plenty of crushed ice.

Pom Pomme
( Makes 2 drinks)


1 ounce pomegranate juice
1 medium orange
6 ounces Chopin or other potato vodka (Blue Ice, Luksusowa, Teton Glacier)
2 teaspoons superfine sugar
2 ounces Triple Sec

Directions: Cut orange in half. Use fruit reamer to squeeze juice of half the orange into the cocktail shaker half-filled with crushed ice. Add 1 ounce of pomegranate juice and stir slightly. Add vodka, superfine sugar and Triple Sec. Shake briskly, then strain into a chilled, stemmed cocktail glass. Drop a couple of seeds into the glass and garnish with an orange slice. Note: Pomegranate juice is available in the produce section of most supermarkets.

Here's the M&R recipe for its version:

3 parts M&R Extra Dry Vermouth
1 part pomegranate super juice (sweetened, otherwise you will need to add sugar)
1 part POM Wonderful or fresh pomegranate juice.
Orange twist
Directions: Build ingredients over ice, garnish with orange twist.

Your choice on which version you prefer. But, for the benefit of cocktail historians, remember where you read it first.

By the way, I'm not the only "victim" here. When I whined about this travesty via e-mail to Doug Blackburn, a newspaper colleague who writes on beer (among many other things), he responded:

" ... and today the august paper of record, the nyt, introduces its readers to barley wine. maybe they're simply following up on ... (this).

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20060120

Tequila war ends with a toast


U.S. liquor bottlers who wanted Mexico to continue allowing them to import tequila in bulk for bottling later in the U.S. have gotten their way.

Mexican government officials in 2004 accused U.S. bottlers of adding lower-cost alcohol and selling the blend as "tequila." As a result, they threatened to require that the spirit be bottled in one of the five Mexican states -- Jalisco, Guanajuato, Nayarit, Michoacan and Tamaulipas -- that make up the tequila region and where the blue agave plant is grown to make tequila.

The Distilled Spirits Council of the United States (DISCUS) and other trade groups vociferously objected to the claim and the threatened prohibition, calling them a violation of the North American Free Trade Agreement. Their opposition is understandable since 73% of the $400 million worth of Mexican tequila imported in 2004 was shipped in bulk form.

The Mexican government issued a release on Jan. 17, saying a new agreement that guarantees the authenticity of tequila sold in the U.S. is proven by the creation of a registry that identifies approved U.S. bottlers.

Tequila has become a staple of the U.S. liquor market, particularly in such popular cocktails as margaritas. Sales volume in 2004 increased by 8.3% to $3.3 billion in retail sales, according to DISCUS.

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20060118

Baileys briefly branching out


Baileys Original Irish Cream, the creation that found a use for two old, underutilized Irish products by combining them into one new product that clicked with consumers internationally, is at it again.

In addition to the original drink that helped use Irish cream and inexpensive Irish whisky, we now will see Baileys Caramel and Baileys Mint Chocolate in a few months. Baileys Brands is planning to hit the market in time for St. Patrick's Day (March 17) and sell the new flavors for a limited time.

The new flavors are being test marketed in Arizona, and will be sold nationally at $18.99 for a 750ml bottle.

Baileys was launched in Ireland in 1974. It is now available in 180 markets worldwide. It is the No. 1 selling liqueur in the world and No. 6 among all distilled spirits sold worldwide.

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20060116

New beverages from Heaven



Heaven Hill Distilleries Inc. is hitting the market with several new offerings.

First, the Bardstown, KY, company is releasing a pomegranate liqueur called PAMA that it has been testing in New York, Miami, Chicago and Southern California. The sweet/tart flavor comes from the use of all-natural California pomegranates.

Then, it will add Two Fingers Lime and Two Fingers Berry to its tequila-based Two Fingers Gold and Silver line. The beverages, which are 35 percent alcohol volume, are made of tequila distilled from agave plants from Mexico's Los Altos region in the Jalisco Province where farmers have grown agave for more than 100 years. Natural flavorings are added to the mix.

"The groundswell of interest in the pomegranate, combined with consumer's desire for new, mixable and colorful spirits, made this the perfect time to launch PAMA Pomegranate Liqueur," said Kate Latts, Director of Marketing for Heaven Hill marketing director.

Heaven Hill Distilleries produces and markets a portfolio that includes such brands as Evan Williams Kentucky Straight Bourbon whiskey, Hpnotiq liqueur, Whaler's rum and Burnett's gin and vodka.

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20060113

A gin-vodka duo


Distilling doesn't have to be big business. Ask Derek and Sonja Kassebaum of Lake Bluff, IL.

The 30something couple are the co-founders of North Shore Distillery, the state's first bonded and licensed distillery they founded 14 months ago. Quite a leap from their homebrewing beer days. Their new enterprise produces Distiller's Gin No. 6 and North Shore Vodka.

"We looked at over 25 spices for the gin before settling on the final recipe," Derek told the St. Paul Pioneer Press's online reporter.

Both the gin and the vodka are made from the same spirit base-liquor purchased from a regional producer and business partner. The base is boiled in a German-made copper still.

In one of the most flowery descriptions of a distilled spirit I have ever read, the Pioneer Press correspondent described the Distiller's Gin No. 6 as the firm's "flagship product (that) tastes like a mini-symphony in one's mouth: The prologue is an anise smell quickly followed by a scherzo of cardamom, a rondo of lavender and then back to a coda of juniper. Sonja refers to the flavor as 'complex.' The blended botanicals are a special combination of cardamon, lavender and cinnamon. Juniper berries are required to call the product gin."

Good lord, hand me the bottle, Mathilda.

The same spirit base-liquor used for gin is purified through a charcoal filtering system to produce the vodka.

The vodka label has a martini glass with skewered olives in a see-through bottle. The gin label has a frosted cutout panel on the front with the same martini glass on the bottle back.

Bottles are priced at $30.69 for a 750 liter bottle. Availability? As Derek told me, "Our products are difficult to get outside of the Chicago area except, thanks to this wonderful Internet, our gin and vodka are available on-line."

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20060112

Grey Goose creator, 86, dies


Toasts no doubt will be raised today to the memory of Sidney Frank, the multimillionaire entrepreneur credited with touching off the super-premium liquor revolution with Grey Goose vodka.

Frank, 86, died Wednesday in San Diego. His publicist said the cause was heart failure. He was ranked No. 164 on the Forbes 400 Richest Americans list in October, with a net worth of $1.8 billion.

Frank got his start in the liquor business selling Dewar's White Label and Ancient Age for Schenley Distillers, then pushed the German liqueur Jägermeister to the under-30 market niche. Nine years ago, he created Grey Goose, such a hit that it shattered the $30-a-bottle price barrier for good.

For a full rundown on Frank, check Forbes.com.

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20060110

On the Cutty-ing edge


If the label on your Cutty Sark begins looking different, it's not the impact of the whisky inside.

Berry Brothers & Rudd, the company that owns the Scotch whisky brand, is launching its first packaging redesign in seven years.

The project will include a new bottle design (seen here) as well as packaging changes. The new container has a taller, leaner shape, available in 70cl and 75cl, 1l and 1.75l sizes.

The changes are in response to a falloff in Cutty Sark's market share. It failed to make the top 10 list of best-selling Scotches in the United Kingdom, its home turf, in 2005 and has been seeing increased competitive pressure globally.

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20060104

Fighting counterfeit Scotch


More Scotch is produced and consumed in India than in Scotland. That kind of market size can lead to many problems, including counterfeiting, in India and other countries.

Not currency, mind you, but fake Scotch production. Two members of the Scotch Whisky Association (SWA) -- Richard Burrows, director of French spirits giant Pernod Ricard, who is the new chairman, and Paul Walsh, chief executive of Diageo, the world's biggest spirits company, who becomes vice chairman -- are leading the battle against such chicancery.

SWA estimates that the level of counterfeit Scotch bottles in countries like India "could be as high as one in 10," with figures approaching that in France, Belgium and Australia.

He said: "In any one day we [SWA] are prosecuting 50 cases around the world with people trying to pass products off as Scotch whisky," the group said in a statement.

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20051220

Scotch is in their future


More than 300 investors have paid US$3,000 each for six bottles of single malt whisky a year for 50 years. But, they'll have to be patient before getting started.

To explain: Ladybank, a distillery that will be constructed on the site of an abandoned mill near Fife, Scotland, rounded up the first 330 backers of what it hopes will be a group of 1,250 financial supporters. According to The Times of London, the first product will be ready for consumption in 2017.

So far, $1.5 million of the $4.5 million expected to be spent has been raised. Investors also will have access to the guest rooms, dining area and library of the adjoining Ladybank private members' club, expected to be completed by 2007.

The Ladybank brochure describes the project (see illustration) as a “luxurious country club with one difference — here the activity is focused on the special mystique that is the production of fine single malt whisky.”

Founder James Thomson told The Times the empty old farm buildings at the end of a narrow track will not begin to be converted until next spring, and production will not start for another year after that.

Thomson said he envisions his members attending whisky-making classes in the converted 18th century mill or taking a stroll in an adjacent “secret Victorian garden,” with rockeries, grotto and a pond. Those especially pressed for time will be able to land their helicopters on the lawn.

Whisky production will be on a small scale, with about 25,000 litres distilled per year compared with between one million and two million for most whisky distilleries. The whisky will be shared among members and “VIP customers” with little, if any, sold commercially.

What will the whisky style be? "Our members will be able to decide how they want their whisky, whether they want it peaty or not too peaty, how they want it bottled," Thomson said.

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20051219

Cut-rate Scotch due in India


An experiment in India by a British whisky manufacturer may lay the groundwork for a lower-priced tier of scotch.

UB Group, India's largest liquor distributor, is launching a low cost variant of its Black Dog Scotch whisky to expand its market to a larger Indian consumer segment, particularly middle-income consumers. To do so, it will expand its existing bulk sourcing arrangement with White & Mackay, the UK-based scotch maker.

The new Black Dog is different in maturity as well as price. Sources quoted by the Business Standard of India said UB currently sells 12-year-old scotch at US$39 a bottle. The new version will be five years old and sell at about $22.

White & Mackay's core brands include Whyte & Mackay Scotch Whisky, Dalmore Single Highland Malt, Glavya Liquer and Isle of Jura Malt Whisky.

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20051212

Rum: The new vodka?


If fancy bottles and smart marketing helped make vodka the best-selling spirit in the world, perhaps the same can be done for rum.

That is, at least, what Lascelles deMercado of Jamaica is hoping. Andrew Denoes, seen here, is doing his best to show off the line of Edwin Charley premium rums and increase its sales globally by at least 15 percent per year. Denoes is general manager of the subsidiary Lascelles Wines & Spirits.

The Edwin Charley Proprietor's premium rum collection comes in hand-blown, sculpted Venetian glass bottles for an average retail price of $100.

This is a shift in targets since for years Lascelles' Appleton Rum has been its flagship product. The new plan is to diversify to satisfy more niches.

"Looking at the global alcohol market, we have noted with great interest the increase in sales of spirits while beer sales are on the decline. What is taking up the slack is premium spirits and wines," Denoes said in an interview with Caribbean Business Report. "A lot of alcohol consumption is aspirational. You can treat yourself to a $40 bottle of wine or Scotch; you can't buy a $40 bottle of beer. This shift in demand is favourable to us and Lascelles is now focusing on premium spirits."

Global rum consumption is about 110 million cases a year, Caribbean Business Report said, with North America accounting for 27 million cases -- 19 million in the U.S., 5 million in Mexico, and 3 million in Canada.

"We recognize that if we are to build the Jamaica rum sub category we cannot be one-dimensional," Denoes said. "By that I mean we need to have more than one dominant product. You need a handful of brands to create a strong category. Appleton ... has become the No. 1 imported rum in some key markets around the world (such as in Mexico and in Canada), but the feedback we are getting is that there is a demand for another brand so we have chosen Edwin Charley as a more contemporary rum."

Lascelles, founded in 1825, has the largest stock of aged Jamaican rum in the world. It sells nearly 2 million cases a year worldwide.

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20051208

Mmmmmm, now that's wheat!


It's in the New York Post, so it must be real.

The firebreathing tabloid reports that a bad batch of Ketel One vodka has been caushing headaches, not for its consumers but for the Dutch distiller. It seems a lot of complaints were being heard in various cities, and a lot of drinks sent back by unhappy customers complaining of an odd taste.

The Post contacted Bill Eldien, president of Nolet Spirits which owns Ketel One, and quoted him as saying the bad batch was the result of "a higher wheat content, with more of a wheat flavor." He went on to say that all the affected bottles had been recalled and the problem corrected.

Now we can all rest easy.

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20051202

The Diva, The Donald, The Sidekick and The Professor


More new vodkas -- a nearly daily occurrence -- with some personal twists that may intrigue you.

Diva Vodka: This wheat-based vodka is triple distilled, filtered through Nordic birch charcoal then filtered again -- through such precious gems as diamonds, emerald and rubies, we are told. A glass tube in the bottle is filled with 48 crystals that can be used as a garnish. They include cubic zircona, smoky topaz, pink tourmaline, amethyst, citrine and peridot. Basic retail price: $60 a bottle.

Trump Super Premium: Drinks Americas Holdings Ltd. (DKAM) has signed a licensing agreement with The Trump Organization for this new vodka. Beyond that, the announcement was a veritable avalanche of hyperbole and braggadocio -- perhaps the main ingredients in the product? -- and very little product detail. One little detail that certainly was not included in the PR was that The Donald is a noted tee-totaler, a result of his own dislike for alcoholic beverages and the untimely death of his brother from alcoholism, something Trump has spoken about publicly. DKAM, by the way, develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages often associated with celebrities. Among them: Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake, and golfer Greg Norman's Norman's Wines from Australia.


McMahon Perfect Vodka: The younger set may only know him as an old commercial pitchman for Publisher's Clearinghouse, but generations knew Ed McMahon as the hard-drinking, jovial sidekick of Johnny Carson for decades on late-night TV. Thus, it's no real surprise for most that the onetime Marine fighter pilot has come out with his own vodka. It's a premium Russian imported spirit, filtered four times.

Most Wanted Vodka: Seth Fox, an engineer in Leavenworth, KS, today runs a small distillery operation called High Plains. Just two years ago he was manufacturing creatine ethyl ester, a muscle strengthener to aid in heart surgery, for the University of Omaha. The compound he produced with an alcohol base intrigued him and led to experiments with distilled alcohol. That, in turn, led to his distillery and Most Wanted Vodka. Fox, who had made his own beer and wine for years, runs a one-man operation. He is limiting production and is distributing only in Kansas for now; he has sold 20,000 bottles of the Kansas grain vodka since late July when he put his product on the market.


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20051122

Top Aruban rum U.S.-bound


Destilerias Unidas is hoping its success peddling rum throughout the Caribbean and Latin America will translate to the American market.

DU, working with U.S. importer Velocity International, is bringing its aged Aruban rum, Cartavio, here. The rum, Aruba's top seller, has been a staple in many Spanish-speaking countries since the distillery was begun by the Cartavio Sugar Co. in 1929. It already has a solid niche in the Euopean market as well.

In 1929, Cartavio Sugar Co. purchased 10,000 oak cases from Slovenia, at the time the source of the best white oak . The same barrels and the same process still are used to create the rum in Aruba.

"The aging process has not changed at all over the past 76 years, despite modern developments, because the flavor and aroma of Ron Cartavio can only be maintained using the oak casks," said Mario Maggi, executive vice chairman of Destilerias Unidas. "Our rums are handcrafted from all-natural sources, starting with our artesian water through to our traditional distilling process where no additives are used."

The Cartavio line ranges from the white rum Blanco Superior, with sweet vanilla aromas, to the 12-year-old Old Rum of Solera, with hints of spices, light chocolate and light coffee.

Cartavio's distillery has 15 rooms, houses 40,000 casks and contains 8 million liters of aging rum.

"We plan to cover several European countries and the United States with a broad launch over the next two years," Maggi said.

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20051119

Introducing, the Cocktail of the Century


Forget your Singapore Slings, Harvey Wallbangers and Tequila Sunrises. The quintessential cocktail of the 20th Century, and still in the lead early in the 21st, is the martini.

That's according to sales of a gajillion of them worldwide, with the martini outpacing all other drinks by a wide margin. If you want that ranking formalized, here it is: The martini finished No. 1 in the Anchor Hocking "Drinks of the Century" survey of 150 members of the United States Bartenders Guild, the exclusive U.S. affiliate to the International Bartender's Association.

Anchor Hocking, celebrating its 100th year of glassware manufacturing, commissioned the survey as part of its anniversary celebration as well as part of Las Vegas centennial celebration and, of course, as a way of calling attention to its line of cocktail glasses.

"The view from behind the bar tells us that the martini is adored by Americans more than any other cocktail," says Tony Abou-Ganim, a well-known mixologist. "Martini lovers may argue over the merits of vodka versus gin, olives versus onions, but they all agree that the emblematic martini glass, elegant in its design and classic in its simplicity, is the only way to serve
a perfect martini."

The survey also defined 10 additional cocktails that define each of the decades between 1900 and 2000, with a few milestones to further define the period for you . They are:

1900-1910
Drink:
Old Fashioned
Milestones: Wright brothers take flight, Henry Ford makes the Model T, Cubism emerges.

1910-1920
Drink:
Singapore Sling
Milestones: Einstein's theory of relativity, steel invented.

1920-1930
Drink:
Bloody Mary
Milestones: Charles Lindbergh's solo Atlantic flight, penicillin discovered, the Jazz Age.

1930-1940
Drink:
Manhattan
Milestones: Great Depression, golden age of radio, Swing music emerges, Art Deco at its peak.

1940-1950
Drink:
Mai Tai
Milestones: World War II, the Cold War, the NBA begins play.

1950-1960
Drink:
Vodka Martini
Milestones: Sputnik, rock and roll, the Beatnik generation.

1960-1970
Drink:
Whiskey Sour
Milestones: The Beatles, Muhammad Ali, 007, Woodstock, Martin Luther
King's "I Have a Dream," the lunar landing.

1970-1980
Drink:
Long Island Iced Tea
Milestones: The Sexual Revolution, detente, "Jaws," Microsoft founded.

1980-1990
Drink:
Sex on the Beach
Milestones: Yuppies, Apple Macintosh, cable TV, Hip Hop goes mainstream.

1990-2000
Drink:
Cosmopolitan
Milestones: Launch of the World Wide Web, the threat of Y2K, Nelson Mandela freed.

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The Admiral goes abroad


It's difficult enough to keep up with the never-ending introduction of new vodkas on the domestic market, as I keep saying ad nauseum, but if you've been able to do so and want to get ahead of the curve, international travel will give you that opportunity.

If you're heading for Russia or England, for example, you can try the latest Russian vodka just being released in the UK: Dovgan Admiral Vodka. Not that it's a new brand -- in fact, it's been made in very limited amounts for about a century -- but it is new to the Western market.

Dovgan Admiral has been made for domestic sale only since 1901 by the distillery Buturlinovskiy, Russia’s oldest, and the recipe for the drink was created in 1885. It's a smooth vodka, with overtones of sweet vanilla and a peppery finish. The formula has not been altered for the international market. Other Russian vodkas are made from a common spirit base bought in from formerly government-owned producers.

“For the UK market, Blue Planet Spirits has insisted that the recipe for Dovgan Admiral remains exactly the same and that the label be almost untouched,” commented Matthew Barnett, managing director of Blue Planet which has the distribution contract. “So, yes, a lot of the copy on the bottle is still in Russian and the bottle has a traditional styling, but that’s the point, Dovgan is a genuine Russian vodka that has stood the test of time and is a contemporary Russian brand that will be equally at home in the UK market.”

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20051118

But is moonshine still OK?


West Virginia is reining in excessive alcohol consumption -- the kind you get from overproofed drinks.

Simply put, if the alcoholic beverage is 190 proof (95 percent alcohol), it's out.

The push for such a government ruling came from colleges, law enforcement and community groups. It makes West Virginia one of at least a dozen states with such limitations.

Carla Lapelle, a dean at Marshall University, in Huntington, WVa, said the alcohol is not something you drink at a cocktail party. Rather, she said, college students buy it "intent on getting very drunk."

The Associated Press notes that at least a dozen other states ban or limit the sale of 190-proof grain alcohol, and that neighboring Pennsylvania and Virginia, for instance, sell it only for medicinal or commercial use, and require a permit for its purchase.

The ruling obviously was expected to be made because the state's Alcohol Beverage Control Administration already had stopped stocking 190-proof grain alcohol at its warehouse, which provides all liquor sold in the state. And, a month earlier it asked liquor retailers to remove the product from their shelves.

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Pennsylvania vodka may join the parade


Western Pennsylvania once was the unofficial center of American alcohol distilling.

It was there that President George Washington had to put down what became known as the Whiskey Rebellion when predominantly Scoth-Irish farmers refused to pay ever-increasing taxes on their whiskies. Many of them pulled up stakes and moved to Virginia and Kentucky, and the whisky business in the Keystone State essentially dried up.

A local businessman has thoughts of returning the region to alcohol-based riches by taking advantage of the worlwide boom in vodka consumption.

Marketing consultant C. Prentiss Orr Jr., buoyed by a $165,000 state grant, Pittsburgh businessman is looking into distilling western Pennsylvania potatoes into premium vodka.

"We're in the very early stages of our research, but I'm intrigued with the possibilities," says Orr, 50, who organized Pennsylvania Pure Distilleries LLC. Orr previously served as a vice president of the Greater Pittsburgh Area Chamber of Commerce. He was quoted in the Pittsburgh Tribune-Review newspaper.

Orr estimates that 1.3 million pounds of potatoes grown locally would enable him to distill about 50,000 bottles of vodka. He said a feasibility study funded by the state grant will include marketing and branding options.

Vodka accounts for 27 percent of U.S. liquor consumption, according to the Distilled Spirits Council of the United States.

If Orr's explorations lead to actual production, his would be the third distillery in the nation to make vodka exclusively from potatoes. The existing ones are Distilled Resources inc. in Rigby, ID, which makes Teton Glacier vodka, and Maine Distilleries, which recently introduced Cold River vodka.

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(it better be) Good to the last drop


Some time ago I wrote about the joys of tasting a rare Scotch whisky from The Glenlivet Collection that sells for $2,000 a bottle. Little did I know that was mere pocket change.

Johnnie Walker is topping that pricing level with a blend that goes for $24,150 a bottle -- or, as some experts have figured it out, $862 a sip.

Diageo, the British drinks conglomerate that owns Johnnie Walker, came up with the idea of mixing a variety of Scotland's best whiskies, all over 30 years old and some as old as 70, to obtain its 1805 anniversary pack. Only 200 bottles have been made, and released just in time for high-rollers' Christmas shopping.

The aptly-surnamed Jim Beveridge, Diageo’s Master of Blending, created the offering. The first bottle was sold at a spirited (no pun intended) auction during a high-tech promotional blowout (see photo) in Shanghai, where Diageo pulled out all the stops to try cashing in on a large market of young Chinese partygoers with plenty of disposable income.

Meanwhile, in Calgary, Alberta, Canada, a liquor merchant has become the first to obtain a $100,000 barrel of Scotch from Glenfiddich. Willow Park Wines & Spirits purchased the 1974 vintage cask that will yield 220 bottles at about $600 a bottle.

Store purchaser David Michiels said 220 bottles will come from the cask. Peter Gordon, a great-great-grandson of the Glenfiddich founder, plans to visit Calgary to celebrate the buy from his 139-year-old distillery in Dufftown, Scotland.

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20051116

Tastiest spirits take the golds


The results are in from the 2005 International Wine & Spirit Competition and the gleam in the eyes of several distillers and blenders is a reflection of the gold medals.

The best-in-class golds, as opposed to the standard gold medals, for spirits went to, in alphabetical category order (any classes not listed received no best-in-class golds):

Absinthe: Absynthe Apsinthion De Luxe, Apsinthion Absinthe (both Poland).

Aquavit Clear: Simers Taffel Aquavit (Norway).

Aquavit Golden: Saturnus Kallsupen Akvavit (Sweden).

Armagnac VSOP: Janneau VSOP (France).

Calvados 24-38 YO: Calvados Domaine Familial Louis Dupont 38 Year Old (France).

Calvados XO: Boulard Grand Solage, 3-5 YO (France).

Cognac Extra: Cognac Maxime Trijol Extra Grande Champagne (France).

Cognac VS Grand Champagne: Louis Royer Tres Vieux Grande Champagne Distillerie Les Magnolas (France).

Cognac VSOP: ABK6 Coganc VSOP Super Premium (France).

Cognac VSOP Fine Champagne: Louis Royer VSOP Fine Champange Force 53 (France).

Cognac XO: Louis Royer XO (France).

Cognac XO Fine Champagne: Hine XO Antique Cognac (France).

Cognac XO Grande Champagne: Hine Triomphe Grande Champagne Cognac 40 years old (France).

Fruits Spirits/Berry: Hämmerle "Vom ganz Guten" Vogelbeeren Brand (Austria).

Fruit Spirits/Pip: Hämmerle "Vom ganz Guten" Williams Birnenbrand (Austria).

Fruit Spirits/Stone: Hämmerle "Vom ganz Guten" Marillenbrand (Austria).

Gin 40%: Svensk Gin 40% (Sweden).

Gin 40-44%: Sainsbury's Blackfriars Gin (England).

Gin 50%+: Plymouth Gin Navy Strength (England).

Grape Brandy/Jerez:Soberano 5 (Spain).

Grape Brandy/South Africa 3-5 YO: Barry & Nephews Muscat Cape Potstill Brandy.

Grape Brandy/South Africa 10 YO: Uitkyk.

Grape Brandy/South Africa 12 YO: Van Ryn's Collection Reserve.

Grape Brandy/South Africa 14-15 YO: Van Ryn's Collection Reserve 15 Year Old.

Grape Brandy/South Africa 20 YO: Van Ryn's Collection Reserve 20 Year Old.

Grappa/South Africa: Helmut Wilderer Muskat Barrique 2003.

Irish Whisky Single Malt 8-12 YO: Locke's Premium Single Malt Whiskey.

Irish Whisky Single Malt Peated: Connemara Peated Single Malt Irish Whiskey.

Liqueur/Aniseed: Puccini Sambuca (Netherlands).

Liqueur/Cassis: Gabriel Boudier Crème De Cassis De Dijon (France).

Liqueur/Dairy, Flavored - Toffee/Caramel: Dooley's Original Toffee & Vodka (Germany).

Liqueur/Fruit, Citrus - Orange: Mandarinetto di Sicilia Russo (Italy).

Liqueur/Mint: Mitjans Mint Cream (Chile).

Pisco, Non-Aromatic: Pisco Payet Quebranta 2003 (Peru).

Rum/Blended 57%: Bounty Millenium Fiji Black Label Rum (Fiji).

Rum/Blended, South America 12-18 YO: Flor de Cana Centenario Rum.

Rum/Blended, West Indies, No Age Stated: Admiral Rodney Extra Old St. Lucia Rum 6 YO (St. Lucia).

Rum/Pot Stil, 15-21 YO: El Dorado Rum 21 Year Old (Guyana).

Rum/Pot Still 57%: Inner Circle Rum "General Managers Reserve" Green Dot (Fiji).

Rum/Pot Still 75%: Inner Circle Rum "Directors Special" Black Dot (Fiji).

Rum/White 37-43%: Matusalem Platino White Rum (Dominican Republic).

Rum/White Over 60%: Clarke's Court Pure White Rum (Grenada).

Scotch Whisky/Blended: Asyla Blended Scotch Whisky.

Scotch Whisky/Blended, Cask Finish 21 YO: Whyte and Mackay 21 Year Old Special Reserve Blended.

Scotch Whisky/Deluxe Blend, 12 YO: Grant's Premium.

Scotch Whisky/Deluxe Blend, 15-17 YO: Grant's Deluxe.

Scotch Whisky/Deluxe Blend, 17-18 YO: Buchanan's Special Reserve 18 Year Old.

Scotch Whisky/Deluxe Blend, 18 YO: Chivas Regal.

Scotch Whisky/Deluxe Blend, 21-25 YO: Grant's 25 Year Old Rare & Extraordinary.

Scotch Whisky/Deluxe Blend, 30-35 YO: Ballantine's 30 Year Old.

Scotch Whisky/Single Grain: Girvan 1964 Single Grain.

Scotch Whisky/Single Grain, Cask Strength, 40 YO: Duncan Taylor Rare Auld Cask Strength Invergordon 1965.

Scotch Whisky/Single Malt, Highland, 12 YO: Aberfeldy Single Highland Malt.

Scotch Whisky/Single Malt, Highland, 14 YO: Clynelish.

Scotch Whisky/Single Malt, Highland, 16-17 YO: Balbair 16 Year Old Old Single Malt.

Scotch Whisky/Single Malt, Highland, 30 YO+: The Dalmore Stillman's Dram 30 Year Old Limited Edition.

Scotch Whisky/Single Malt, Highland, Cask Finish, 38 YO: Balblair.

Scotch Whisky/Single Malt, Highland, Cask Strength, 20-25 YO: Glen Ord 25 Year Old.

Scotch Whisky/Single Malt, Highland, Cask Strength, 30-35 YO: Duncan Taylor Rare Auld Cask Strength MacDuff 1969 Sherry Cask.

Scotch Whisky/Single Malt, Islands, 14-16 YO: Scapa 14 Year Old.

Scotch Whisky/Single Malt, Islands, 18-21 YO: Talisker 18 Year Old.

Scotch Whisky/Single Malt, Islands, Cask Strength, 25 YO: Talisker.

Scotch Whisky/Single Malt, Islands, Cask Strength, 30 YO: Limited Edition Isle of Jura.

Scotch Whisky/ Single Malt, Islay, 12 YO: Caol Ila 12 Year Old, Caol Ila 12 Year Old Islay Single Malt, and Caol Ila Single Malt 12 Year Old.

Scotch Whisky/ Single Malt, Islay, 16-18 YO: Bowmore 17 Year Old.

Scotch Whisky/ Single Malt, Islay, 20 YO: Bruichladdich 20 Year Old Flirtation.

Scotch Whisky/Single Malt, Islay, Cask Strength, 12 YO: Lagavulin.

Scotch Whisky/Single Malt, Lowland, 21-29 YO: Auchentoshan 21 Year Old Lowland Single Malt.

Scotch Whisky/Single Malt, Lowland, 30 YO: Linlithgow.

Scotch Whisky/Single Malt, Speyside, 10 YO: Aberlour.

Scotch Whisky/Single Malt, Speyside, 12 YO: Origene Pure Highland.

Scotch Whisky/Single Malt, Speyside, 14-16 YO: Glendfiddich 1991 Vintage Reserve.

Scotch Whisky/Single Malt, Speyside, 18 YO: Glenfiddich Ancient Reserve.

Scotch Whisky/Single Malt, Speyside, 21 YO: The Glenlivet 21 Year Old Archive.

Scotch Whisky/Single Malt, Speyside, 27-29 YO: Tomintoul.

Scotch Whisky/Single Malt, Speyside, 30 YO: The Stillman's Dram Limited Edition Tamnavulin.

Scotch Whisky/Single Malt, Speyside, 35 YO: The Balvenie Vintage Cask 1971.

Scotch Whisky/Vatted, (Pure) Malt, 15-18 YO: Old Parr Classic 18 Year Old.

Scotch Whisky/Vatted, (Pure) Malt, 21 YO: Bennachie.

Scotch Whisky/Vatted, (Pure) Malt, Cask Strength, 10-12 YO: Matisse 12 Year Old.

Scotch Whisky/Vatted, (Pure) Malt, Cask Strength, 12 YO: Whyte and Mackay.

Shochu Barley: Long-term stored Mugi Shochu Aya Selection (Japan).

Shochu Buckwheat: Long-term stored Soba Shochu Nayuta No Toki (Japan).

Shochu Rice: Ryukyu-Bijin (Japan).

Tequila, 100% Agave, Aged: El Tesoro de Don Felipe Paradiso nd Sierra Antiguo Tequila Anejo.

Tequila, 100% Agave, Reposado: Tequila Amatitlan Reposado.

Tequila/Blended, Joven (Young): Sauza Extra Gold.

Tequila/Blended, Reposada (Rested): Sauza Hacienda.

Vodka/Flavored, Vanilla: Svensk Vodka Vanilla (Sweden).

Vodka/Non Flavoured, 42%+: Export Strength Premium Vodka (England).

Vodka/Non Flavoured, 37%+: Renat Brannvin Vodka (Sweden).

Vodka/Non Flavoured, 40%: Vikingfjord Vodka (Norway).

Worldwide Whiskey/Bourbon, 8-12 YO: Van Winkle 12 Year Old and Van Winkle Reserve Kentucky Straight Bourbon.

Worldwide Whiskey/Bourbon, No age stated: Elmer T. Lee Single Barrel Kentucky Straight Bourbon.

Worldwide Whiskey/Japan, 21-25 YO: Suntory Whisky Hibiki 21 Year Old.

Worldwide Whiskey/Japan, Cask Strength, 21-25 YO: Suntory Single Malt Whisky Vintage Malt 1982.

Worldwide Whiskey/Japan, Cask Strength, Peated, 12-14 YO: Suntory Single Malt Whisky Vintage Malt 1991.

Worldwide Whisky/Bourbon, Overproof: Knob Creek Kentucky Straight Bourbon.

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20051111

All vodka, all the time


I am close to making a major change in this blog: Subdividing it into two categories, "Vodka" and "All Others."

Why such a drastic thought? The never-ending flood of vodkas being introduced to us from all corners of the ... well, not just the nation, but the globe.

My regular readers have been kept apprised of this flow from such surprising places as China, but the parade shows no signs of ending. The two latest entries in the expanding luxury-niche market come from Italy and Scotland, not known as hotbeds of vodka making but everyone is getting into the act so don't be surprised by points of origin.

Roberto Cavalli, the Italian fashion designer, is introducing his Roberto Cavalli Vodka to the New York, Miami and Los Angeles markets this month. The small-batch vodka is made of mountain water from northern Italy, and filtered through -- get this -- crushed, layered Italian marble. Of course. That's why it costs $60 a bottle.

The other is Blackwood's Nordic Vodka from Scotland, triple distilled using crystalline water from Shetland, then filtering over Nordic Birch charcoal. An added gimmick: When you chill the bottle in the refrigerator or freezer, the label changes color from frosted to "iceberg blue." When it turns blue, it's best to drink. Price: $27, although that's for a 700ml bottle compared to the average vodka bottle of 750ml.

These two are not the only new high-end vodkas recently introduced. Here are a few more, in descending order of price:

• Stolichnaya Elit (Russia), $60, based on a very old Russian recipe.
• Jean-Marc XO (France), $50, using mineral spring water filtered through limestone.
• Perfect 1864 (France), $40-$45, made from French wheat and Vosges mountains water.
• Siku Ultra Vodka (Greenland), $35, the most fascinating of the new vodkas simply because of its water source -- melted crystal ice from Greenland's 60,000-year-old Qalerallit Sermia glacier.




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20051109

Yum. Yuck! Yum. Yuck!

Everyone is getting into everyone else's act. Bourbon king Jim Beam Brands has gotten into wine. The Mogollon Brewing Co., a popular Flagstaff, AZ, micro-brewery, is getting press for its entry into the vodka wars. Now, beer ultramegagiant Anheuser-Busch has formed a spirits unit called Long Tail Libations Inc.

Its first product: Jekyll & Hyde.

It is two products packaged as one. As Mic Zavarella,, Long Tail's director of innovations, describes it, Jekyll is "a 60 proof, scarlet-red product with a wild berry flavor" and Hyde is "80-proof, black in color a little licorice tasting." The bartender or consumer mixes the two liquids to create the final cocktail.

Don't go rushing out to your local spirits shop to look for it. Jekyll & Hyde is just in the market testing stage, sold only in selected restaurants and bars in the test markets -- Columbia, MO, Denver, Las Vegas and Orlando, Fla., the company said.

The move isn't a total surprise. The U.S. beer industry has been losing customers to mixed drinks, particularly among younger drinkers, especially women.

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20051102

Vodka evolution or revolution?


Vodka is the hottest drink in the Western world. Strings of vodka bars are popping up across Europe and vodka-based specialty martini menus are now commonplace in upscale bars and restaurants.

In Ukraine, a former part of the old Soviet Union where one would think vodka had been marketed as broadly as possible, a new vodka called La Femme has just been launched to appeal to women.

Anyone who thinks the fad may quickly dissipate isn't paying attention. In the U.S., vodkas of all sorts are being embraced with a passion once reserved for activities to keep you warm during a long Russian winter. Vodka-themed cookbooks are hitting the shelves. Guided vodka bar-hopping tours are popping up in major metro areas. A jump in the practice for fun and/or profit of infusing vodkas was the catalyst for a new English-language Web site on the topic from Fris, the Danish distiller. Such things attest to the widening trend.

As further evidence of its durability, I point to the ever-rising flood of vodkas on the American market that seems to have no end in sight.

I'm not speaking of merely new brand names, but of new twists from established labels as well as new bases from which new vodkas are springing.

In just the past few weeks we've seen the entrance of a variety of new vodka flavors from established distillers as well as the debuts of these players in this most crowded niche of the distilled spirits market:

Medoff's, distilled from Oregon barley.

Anglesey, a toffee-flavored vodka from Wales.

Han, a barley-based vodka from China.

Cold River, made in Maine at the state's first distillery, from Maine potatoes.

More and more, older brands such as Stolichnaya, Absolut, Skyy, Barton, Finlandia, Ketel One and others are flooding the market with such floverd vodkas as orange, melon, raspberry, chocolate, lemon and on and on.

If you think you're too discerning to be won over by the heavy print and billboard ads for all these vodkas, not to mention dueling liquor store displays, bear in mind that the sales forces are working longer and harder on thinking how to get their brand names into your skull than you are about keeping them out.

One perfect example, which kicks off this month on the Sundance television channel: "Iconoclasts." It's a weekly series underwritten by the French vodka maker Grey Goose that is aiming to extend its high-end vodka brand by creating entertainment that appeals to the demographic groups that like the Sundance Channel.

Each episode will team up two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. They'll each explore the other's world, acting as a guide for the viewer.

Sundance Channel does not air commercials, so there will be no spots for Grey Goose vodka, but the company will support promotional events, demographic tartgeting research and advertising.

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20051029

The hottest clubs In town


If you're like most people who enjoy visiting new cities but don't always know where the best nightspots are located, Nightclub & Bar magazine can be of assistance.

Here, in alphabetical order, are the magazine's Top 100 Clubs:

32 Degrees, Philadelphia
Ampersand, New Orleans
Avalon & Spider Club, Los Angeles
B&G Oysters Ltd., Boston
B.B. King's Blues Club, Memphis
Baja Sharkeez/Newman Hospitality, Manhattan Beach, CA
Banana Joe’s, Marion, OH
Bar Anticipation, South Belmar, NJ
Bar Twenty 3, Nashville
Barmuda Corp.: Becks, Coconuts, Jokers, Voodoo, Cedar Falls, IA
Barracuda/Concept Entertain Group, Portland, OR
Billy Bob's Texas, Fort Worth, TX
Blue Note, New York
Bobby McGee's, Phoenix
Boogie Nights, Fort Lauderdale
Café Iguana, Fort Lauderdale
Cafe Sevilla, San Diego
Caramel Bar and Lounge at Bellagio, Las Vegas
Casbah/Trump Taj Mahal Casino, Atlantic City, NJ
Catalina Bar & Grill, Hollywood, CA
Churchill's Pub, Miami
Club Chameleon / Chameleon Studios, Las Vegas
Club Clau, Cincinnati
Club Deep, Miami Beach
Club La Vela, Panama City Beach, FL
Copacabana, New York
Crobar, Miami
Crocodile Cafe, Seattle
Dakota Jazz Club, Minneapolis
Dave & Buster's, Dallas
Denim, Philadelphia
Dimitriou's Jazz Alley, Seattle
Dream, Washington, DC
Elements, The Lounge, Sea Bright, NJ
Excalibur/Ala Carte Entertainment, Chicago
GameWorks, Glendale, CA
ghostbar (Palms Casino), Las Vegas
Green Parrot Bar, Key West, FL
House of Blues, Hollywood, CA
Howl at the Moon, Covington, KY
ICE, Las Vegas
Infinity Room, Minneapolis
Jazz At Pearl's, San Francisco
Jazz Bakery, Culver City, CA
Jillian's, Louisville, KY
Jocks & Jills and Frankie's Sports Grill, Atlanta
Kahunaville, Wilmington, DE
Kells Irish Restaurant & Pub, Portland, OR
Key Club, West Hollywood, CA
Le Passage, Chicago
Long Street, Columbus, OH
Manitoba's, New York
Marquee, New York
Matrix, Orlando, Fl
Maxwell's, Hoboken, NJ
McDuffy's Sportsbar, Tempe, AZ
Mercy Wine Bar, Addison, TX
Metropolis, Orlando, FL
Mickey's Hangover, Scottsdale, AZ
Mike's Treehouse, Dallas
NASCAR Cafe, Greensboro, NC
Pin-Up Bowl, St. Louis
Polly Esthers (The Danceplex), New York
Rain In the Desert (Palms Casino)m, Las Vegas
Raleigh Hotel/Oasis Lounge, Miami Beach
Red Star, Houston
Roostertail, Inc., Detroit
Rudy's Bar and Grill, New York
Scott Gertner's Skybar, Houston
Senses, Memphis
Shooters, Saginaw, MI
Sloppy Joe's, Key West, FL
Snug Harbor Jazz Bistro, New Orleans
Studio 54/MGM Grand, Las Vegas
T.J. Mulligan's, Memphis
Tabu Ultra Lounge/MGM Grand, Las Vegas
The Beach, Las Vegas
The Bluebird Cafe, Nashville
The Bosco, Ferndale, MI
The Cafe Wha?, New York
The Derby, Los Angeles
The Fillmore, San Francisco
The Funky Butt At Congo Square, New Orleans
The Highlands, Hollywood. CA
The Library Bar & Grill, Tempe, AZ
The Longbranch Entertainment Complex, Raleigh, NC
The New Crown & Anchor, Provincetown, MA
The Polo Lounge/Beverly Hills Hotel, Beverly Hills, CA
The Potion Lounge, New York
The Swamp, Ft. Walton Beach, FL
The Viper Room, Los Angeles
The Water Tank , Austin, TX
Tipitina's, New Orleans
Tonic Night Club, Pontiac, MI
Tootsies Orchid Lounge, Nashville
Velvet, St. Louis
Village Vanguard, New York
Whisky A Go-Go. West Hollywood, CA
Zeldaz Nightclub & Beachclub, Palm Springs, CA

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20051027

Passing the Bar(s)


Bars, as in drinking establishments, often become historic places because of the people or events they've hosted. In New York State alone, there are many such examples.

One example is Fraunces Tavern in Manhattan. George Washington bade farewell to his troops there on Dec. 4, 1783, nine days after the last British troops left our shores. Today it remains a popular tourist restaurant-tavern spot as well as a museum.

Bars, as in the things customers lean on while sipping a drink, themselves often become historical. Take New York's Capital Region, for example. It's the longest settled (by Europeans, that is) part of the state and is so steeped in history that even its new bars have old bars.

Take the spectacular African mahogany bar that stretches nearly 50 feet through the center of Smith's restaurant in Cohoes, N.Y., just outside the capital city of Albany. Its provenance is traced back to the infamous 19th Century Tammany Hall political headquarters in New York City and has been in Smith's since the 1930s. It was brought there by old-time political power broker Mike Smith from its original site.

Tammany Hall was a political organization that sprang up after the American Revolution and wielded far-reaching power until the late 1960s. Smith's itself has been around since 1873, as pool hall, a tavern, speakeasy and family restaurant. But above all, it's been a Democratic political hangout. Step through the front door and you're immediately in a time warp -- you half-expect to see portly men in bowler hats making deals in the long, dark taproom that leads to the dining room.

Nearby, just across the Hudson River in Troy, a new establishment called Ryan's Wake was designed around a gem of a 26-foot Cuban mahogany bar that owner Chris Ryan bought at auction from the estate of the late Col. B.A. Gill, an Albany collector of historiana. Its provenance begins in the nearby little city of Amsterdam and dates to the late 1890s. It had been in steady use for decades, then went into storage for 30 years before Ryan acquired it.

Another famous New York City bar -- the leaning-on kind -- was recently rescued from the Gramercy Park Hotel in Manhattan.

New owner Ian Schrager, who has a string of East Coast Euro-chic hotels including the Hudson and the Paramount in New York, wanted to demolish the bar area. A group of Long Islanders wanted to preserve the bar itself that served guests attending Humphrey Bogart's 1926 wedding to actress Helen Mencken, so they bought it. It was reassembled and installed at the Santorini North Fork Inn in Cutchogue, smack in the heart of Long Island wine country.

Schrager, by the way, has nothing against nice bars. The Library, one of two bars in the Hudson hotel (356 West 58th St.) is a gem with its English club library theme decor, skilled bartenders and beaten-copper ice tub full of champagne splits.

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20051026

Wheat Whiskey Debuts


Vodka doesn’t have a monopoly on variety despite what the never-ending stream of new vodkas might make you think. Look at the world of American whiskies.

Heaven Hill Distilleries Inc. has released Bernheim Original Kentucky Straight Whiskey, the first wheat whiskey to enter the market, according to the Alcohol Tax and Trade Bureau.

Bernheim Original is a small-batch 90-proof whiskey aged for five years. The 750 ml bottle has a suggested retail price of $39.99. It conforms to government regulations requiring at least 51% of a specific grain to be able to be called by that name, such as wheat whiskey.

The Bernheim name comes from the Bernheim Distillery in Bardstown, Ky., where Heaven Hill distills all its whiskeys.

Why wheat whiskey rather than corn?

"Using wheat was a complete experiment from the beginning," master distiller Parker Beam said in an announcement. "As we tested it in the early years it seemed to mature at an accelerated pace and took on a sophistication typically reserved for older spirits. The wheat contributes a much richer, more mellow flavor to the whiskey."

The whiskey is currently available in 12 markets – New York, Kentucky, Texas, Georgia, Tennessee, Florida, South Carolina, North Carolina Virginia, Pennsylvania, New Jersey and Colorado.

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20051021

Beaming Up Starbucks, Phase 2


Starbucks Coffee Liqueur did so well that Starbucks and Jim Beam Brands have decided to bring out a second jointlydeveloped product: Starbucks Cream Liqueur. It contains a blend of cream, premium spirits and coffee.

A 750ml bottle retails at an average price of $22.99. The product also is available in 1 liter and 50ml sizes. They will be sold in retail stores as well as in restaurants and bars, but not in Starbucks stores.

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20051019

Han-gover Free Vodka


The makers of Han vodka, a popular Chinese brand about to make its U.S. debut, say their process guarantees a no-hangover beverage.

California, often the arbiter of all cultural fads, will get first crack at Han because Progressive Beverages, a Culver City, CA, company, has signed an agreement with Han.

"Over the past three years, Progressive and its ... advisors focused on developing a truly unique alternative to standard western vodka," said Progressive's president Bill Palmer in an announcement.

That alternative is a barley vodka product made with pure spring water and distilled four times. Its makers say it is filtered through a micro-carbon freeze filtration process. That is said to preserve natural amino acids, which help drinkers metabolize alcohol and, therefore, recover more quickly.

Progressive is expected to start major distribution drives across California before venturing into other markets.

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Still More On the Vodka Scene


Just when you thought vodka mavens might have run out of ideas comes High Spirits Prickly Pear Vodka, Arizona's finest.

The first distillery in the state is believed to be producing the only such vodka on the globe. Co-owners Dave Williamson and Dana Kanzler decided to branch out at their Flagstaff micro-brewery, Mogollon Brewing Co., because the beer business had been going a little flat.

As the Arizona Republic newspaper noted, "For Williamson, 48, and Kanzler, 39, a 3 1/2-year struggle to get their $115,000 state-of-the-art German still legalized and approved for human consumption is almost over. The partners are one small federal approval away from stocking their product in liquor stores and supermarkets across the country."

"We should be in the stores sometime in November," Williamson, a former liquor salesman, told the newspaper.

The still can produce up to 5,000 six-bottle cases a month for their Arizona High Spirits brand. The initial product will be the 70-proof prickly pear vodka, a slightly sweet, pale pink vodka. Next will come a more traditional 80-proof vodka and a mesquite-smoked whiskey called Lawless Arizona Sippin' Shine.

Their goal: a slice of the $25-$30 per bottle high-end market that has been growing rapidly in recent years.

Their Mogollon Brewing Co., established in 1997, produces Kanzler's beers, including Apache Trout Stout and Superstition Pale Ale.

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20051016

On The Whisk(e)y Front


Michael Collins Returns: Irish whisky sales are up 15% in the United States in the past year, so it's no wonder American distributor Sidney Frank Importing is trying to get a piece of the pot. SFI has signed a contract with Cooley Distillery, Ireland's only independent whisky maker, to supply it with a liquor branded with the name of Irish patriot Michael Collins, right. The Times of London quoted SFI chief executive Lee Einsidler as saying he expects Cooley to supply 50,000 cases of whisky in the first year of their deal. “We eventually hope to bring the brand worldwide,” said Einsidler, who also revealed that there will be two types of whisky -- an original blend and a single malt, both aimed at the ultra premium end of the market. SFI has trademarked the Michael Collins name with a percentage of sales to be paid to Collins' descendants who will donate to various charities.

Beam's Mark? Where once they were rivals, Jim Beam and Maker's Mark soon will be part of the same team. Fortune Brands, which owns Jim Beam Brands, is in the process of buying up Maker's Mark as the spirits industry continues undergoing a contraction in terms of how many different companies exist. The Federal Trade Commission already has cleared the path for Fortune Brands to acquire Maker's Mark from French drinks company Pernod Ricard. Fortune, which has been on a buying spree, is acquiring or has acquired Maker's and more than 20 other spirits and wine brands for about $5 billion. Jim Beam, by the way, continues to be the largest selling bourbon in the world.

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20051002

Stoli Surveys Juke Joints


Stolichnaya Vodka is working like mad on its image, on several fronts.

First, it recently unveiled Stoli elit (small "e," please), a new super-premium triple-distilled vodka sold mostly in California but set to hit higher-end clubs, restaurants and stores on the East Coast and elsewhere during the holidays.

Next, it has put a new polling gimmick into place at selected spots around the country to get consumer input in a very direct way.

The polling campaign uses Web-based jukeboxes to survey patrons in clubs and bars. Through touch-screen technology, they can select from among 200,000 songs, then input opinions on what the next flavord Stoli should be -- passion fruit, caramel, blueberry or pomegranate.

The jukebox service, incidentally, comes from a San Francisco company called Ecast. Stoli isn't its first try working with an alcoholic beverage company. Ecast partnered with Heineken brewers for its "Music for Life" promotion by using a Web interactive music-trivia campaign run via Ecast's broadband media network during the summer.

Ecast, founded in 1999, says its jukebox network is growing at the rate of 150 venues per month, currently hitting 4,200 locations, mostly bars and restaurants.

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20050930

New vodka, more tequila

New Russian Vodka Arrives -- If you see one more vodka added to the bevy of bottles at your favorite liquor store, it might well be a new Russian import called Imperia. It is Russia's leading domestic seller that is going global. Suggested retail price for the 750ml bottle is $35, and will be available at various locations in New York, California, Florida, Texas, South Carolina, Arizona, Colorado, Kentucky and Nevada, with additional geographic distribution planned in the coming weeks, according to Shaw-Ross Importers International. Imperia is a winter wheat-based vodka, filtered four times.

Labor Unrest? -- We're not sure if this means workers at the Wyborowa vodka distillery in Poland are unhappy that beverage giant Pernod Ricard now owns their company after swallowing up Allied Domecq. But, whatever the reason, a group of Wyborowa workers has offered to buy the brand from the company. Chances of that happening are slim, but it could signal consumers to keep a wary eye out for anything that will affect the quality of the vodka.

Where's My Scotch? -- If you see spot shortages in the availablity of Glenmorangie scotch whisky, it's because it has changed its American distributorship. LVMH, which acquired Glenmorangie earlier this year, will begin marketing its flagship single malt brand in the U.S. through its Moët-Hennessy USA subsidiary. Brown-Forman had been handling distribution in the U.S., Canada, Europe and parts of Asia.

High In the Sky -- If you're planning a first-class trip on Virgin Atlantic Airways you can forget about fumbling with those mini-bottles the airline flight attendants sell. Virgin has partnered with the Bombay Sapphire gin people to create what may well be the first on-board cocktail bar. Passengers will be able to choose from a variety of drinks created by a Bombay-uniformed bartender for in-seat delivery or consumption at the bar. If the experiment goes well, the service will be added to other flights.

Tequila Sunrise -- Concern over the health of the blue agave plant in Mexico has been allayed somewhat by industry reports that the amount of tequila produced from the flower is at an all-time high and the crop no longer shows signs of over-harvesting. The blue agave, of the lily family, is grown for eight years and harvested only once, so tequila makers don't get many chances to get it right. In line with that news, consumers may consider, guilt-free, checking out the new portfolio of 1800 Tequila labels. The company, which has the No. 1 selling super-premium tequila, is offering the new 1800 Silver along with successful 1800 Reposado and 1800 Anejo. The 1800 brands come from blue agave grown in the volcanic soil of the Mexican highlands.

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20050925

Handicapping a Bourbon Derby

PHOTO BY WILLIAM M. DOWD (double-click to expand images)

SARATOGA SPRINGS, NY -- There they stood, a half-dozen strong, the photographer's lights glinting off their sturdy necks, all eyes upon them as they prepared to battle to the last drop in their very beings.

The true aficionados in the crowd evaluated the contestants as though they were prize yearlings at one of the horse sales in this famed racing town: "A slow starter but a powerful finisher." "Lingered a little too long." "Could be a winner for some."

The venue was 9 Maple Avenue, a cozy tavern in this horsey-set little city where owner-barkeep Mike Sirianni stocks 120 scotches, 28 bourbons, dozens of vodkas and on and on. An old-fashioned brick pub with modern spirit sensibilities.

The occasion: a private tasting session of six top-end specialty bourbons.

The resurgence of "brown whiskeys," an offshoot of the rebirth of the cocktail hour that started a few years ago with new martini bars and a run on collectible barware, was the impetus for the tasting. No sense limiting such things to wines, coffees, teas and chili. The bourbon industry -- the Jim Beams, Wild Turkeys and Maker's Marks of the world -- has put on a global full-court press, scooping up medals in spirited tasting competitions, making themselves available in markets that had only heard rumors of this bold, smooth American liquor but had never had access to it.

Our panel of tasters met to try six labels on the upper end of the price and craft scale: $3.50 to $11.50 a shot. Each was rated on a scale of one to five points for color, clarity, aroma, smoothness and aftertaste.

The five judges' tasting process was straightforward. The entries were poured and sampled one at a time with or without water, beginning with the lightest -- Basil Hayden (80 proof, 8 years old) -- and ending with the powerful Booker's (120.5 proof, 7 years, 10 months old). Both are from Jim Beam Brands. In between were Hancock's President's Reserve (88.9 proof, age 5 years plus) from the Ancient Age distillery; Woodford Reserve (90.4 proof, age 5 years plus) from Labrot & Graham; Elijah Craig (90 proof, 18 years old), and Pappy Vin Winkle's (90.4 proof, 20 years old).

The results, bearing in mind that individual chemistry and preferences can easily cause the same whiskey to be viewed in widely divergent ways:

Basil Hayden: This was a nice starter. Mild enough not to deaden the palate for the later samplings. It's one of the popular Jim Beam Brands "small batch bourbons" and a good starting point for those people curious about bourbons but under the misapprehension that one sip will knock you head-over-teakettle. It's a light, clear distillation with slightly citrus overtones, a pale amber look and mild aroma.

Hancock's: This single-barrel whiskey (which means it is not a blend of several barrels) has a somewhat sweet taste, making it perfect for mixed drinks. One taster said it had "almost a clove taste," another that it was "a tad strong and sour." It got its highest marks for color and aroma.

Woodford Reserve: Here we began nudging above the 90-proof brands. This one attacked the palate with its not-unpleasant hints of leather and tobacco. "Too much going on!" said one judge. However, "That is beautiful," said another while holding his glass up to the light. Two sips later he compared the taste to that of diet soda. Several found the aroma flat after the initial leather/tobacco experience, but two others liked the lingering finish. Everyone loved the look of it and the mellow aftertaste.

Elijah Craig: Here we were into the 18-year-old stuff, although still at around 90 proof. "It's amazing what age does to a bourbon," remarked one judge. "Great when sipped slowly," said another. Most thought the aroma complex with many diverse scents -- vanilla, caramel, spice. Finished on top of the field in three categories: clarity, aroma and smoothness.

Pappy Van Winkle's: This 90-proof 20-year-old was much touted by our barkeep, but didn't fare as well with some of the judges. The good comments: "Sweet, woody finish." "Could be a winner for some." "The color is perfect." The bad: "A bit sharp and fruity." "Too much bite." "Far too pungent an aroma; works against the taste all the way."

Booker's: This unfiltered 120.5-proof whiskey is bold in color, aroma and taste. Its powerful taste and high alcohol content can smother other tastes, so it's best to have it as an after-dinner drink with a splash of water. (Contrary to what you may think, adding a bit of water to a fine bourbon only lengthens the lingering aftertaste, rather than diluting it.) "It has a strong initial bite that levels out just a bit. The bite shouldn't be confused with the fact that it is very smooth," said one judge. "Makes me want to dance," said another who, it should be noted, did not.

When the scores were counted up, Elijah Craig (109.2 points) was the winner by a fairly wide margin over Pappy Van Winkle's (101.5) and Booker's (100.5). The bottom three were Hancock's (94.5), Basil Hayden (86.5) and Woodford Reserve (82.4).

Of course, given the Elijah Craig place in history that gives credit to Mr. Craig for creating bourbon, just being selected to be in the same competition with it is an honor.

Then, mission completed, photographer's lights packed away, and bottles and glasses returned to their upright positions, we slunk into the night, designated driver at the wheel.

We felt good.

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The Daiquiri: From Slick to Slushy and Back


“It's such a warm evening, I think a daiquiri would be nice,'' said the lady of a certain age to the very young cocktail waitress.

“Oh, I'm sorry, we don't serve frozen drinks,'' was the reply.

“Young lady, a proper daiquiri is not a frozen drink,'' the lady responded, icily.

And therein lies a tale.

The original daiquiri, as created and nurtured in Cuba and named for a river, a village and an area on the east side of the island, was not a frozen drink. Served nicely chilled, yes. But resembling a slushy, no.

However, the daiquiri has morphed over time to become one of those froufrou drinks that, while enjoyable in the right setting and with the right company, has perverted the original and upset purists worldwide with the introduction of various extra sweeteners, fruits and crushed ice into the mixture while under warp-speed in the blender.

Just as bullfighting (“Death in the Afternoon''), the Spanish Civil War (“For Whom the Bell Tolls'') and restless young Americans in Paris (“The Sun Also Rises'') were driven into the American pre-World War II consciousness by the writings of Ernest Hemingway, so was the daiquiri pushed on to a very receptive palate.

The legendary hunter and fisherman, Nobel Prize-winning writer (“The Old Man and the Sea'') and world-class carouser lived in many places before taking his own life at age 61 in 1961. Cuba was one of his favorite haunts, and Cubans embraced “Papa,'' as he was called by intimates and admirers.

Hemingway came across the daiquiri at La Floridita, a restaurant and nightclub in Havana that has been around since 1820 under several names but became world famous when he began frequenting it, and a love affair was born. Papa hosted Hollywood friends at highly publicized parties there until Fidel Castro's forces came to power in 1959, and often made mention of the hot spot and its signature drink in his magazine pieces and short stories.

The classic daiquiri is a deceptively simple delight made with two ounces of light rum, the juice of half a lemon (or a combination of lemon and lime juices) and a teaspoon of superfine sugar, shaken vigorously with ice to just approaching frothy, then poured through a strainer into a chilled cocktail glass and garnished with a lime wedge.

Hemingway liked his formula a bit stronger, and the locals referred to his version as “Papa Doble,'' or double Papa.

Is that still the way it's done at La Floridita? Well, as noted before, many things change over time.

At La Floridita, the basic daiquiri now includes a teaspoon of grapefruit juice and a teaspoon of maraschino syrup along with the aforementioned ingredients.

The quality of the rum remains paramount. Light rum is the usual preference because it blends so well with so many other tastes. However, there is nothing to prevent you from selecting a dark rum if that is your preference.

Many brand names offer consistent quality, mostly from Caribbean distillers that make fresh sugar cane into molasses then distill rum from it. Prominent among them are Bacardi (whose Bacardi Limon version is, in a pinch, an alternative to fresh lemon juice), Grand Havana, Appleton, Myers's, Cruzan and Mount Gay.

Here are the base recipes for the three most popular and enduring daiquiris. If you want to turn one into a frozen drink, slowly add one cup of crushed ice to the concoction and continue blending. In either case, always serve the drinks in a chilled glass with an appropriate fruit garnish:

Peach Daiquiri: Combine 1 cup frozen peaches, 1/4 cup lime juice, 1 1/2 ounces light rum, 1 ounce of peach schnapps, 1/2 ounce of apricot brandy, a dash of vanilla extract and 1 tablespoon superfine sugar in a blender until smooth.

Banana Daiquiri: Combine 1 ounce light rum, 3/4 ounce creme de banana, a dash of simple syrup and 1 peeled banana in a blender until smooth. Note: Simple syrup, also called bar syrup and necessary for many cocktails, is simply sugar and water. You can make a supply by dissolving sugar in boiling water, then taking the pan off the heat to cool. Proportions generally are one part water to two parts sugar.

Strawberry Daiquiri: Combine 1 1/4 ounces light rum, a splash each of fresh or pureed strawberries, grenadine syrup and sour mix in a blender until smooth.

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