$20K for Martha's 3-year-old rum

What's in a name?

Well, Martha Washington's may not have the caché of husband George's, but it's not bad.

A 750ml bottle of Martha Washington Colonial Rum, distilled at the George Washington Distillery in 2005 as one of just a dozen such bottles, got a winning $20,000 bid at the annual Distilled Spirits Council (DISCUS) heritage dinner at Mount Vernon, VA, this week.

The winning bid was submitted by Diageo, the giant spirits company.

Also, at the same event DISCUS inducted five people into the George Washington Spirits Society, which was founded in 2002:

• Tom Harkin, Democratic U.S. senator from Iowa
• Frank Keating, former governor of Oklahoma
• Patrick Ricard, CEO of Pernod Ricard
• Esther Vassar, Virginia Alcohol Beverage Control Board commissioner
• Bennett Glazer, CEO of Glazer's Family of Companies.

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