20080904

New tequila is hot stuff

If you don't feel like whipping up a spicy tequila drink, here's one you can just open and pour over ice.

It's Tabasco Spicy Tequila, a joint effort of Heaven Hill Distilleries and the McIlhenny Co. of Avery Island, LA, makers of Tabasco brand pepper sauces. It is being introduced in test markets this month, with an eye toward national distribution early in 2009.

Although its has long been a component of many cocktails, this is the first time in Tabasco's 140-year history the McIlhenny family has licensed its sauce in the distilled spirits category.

Heaven Hill, located in Bardstown, KY, is having the tequila made in a Jalisco, Mexico, distillery. It will carry a suggested retail price of $21.99 for the 750ml bottle.

The company, founded in 1934, is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Among its portfolio brands: Evan Williams Kentucky Straight Bourbon Whiskey, Christian Brothers brandies, Dubonnet aperetif, HPNOTIQ liqueur; and Burnett's gin and vodkas.

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