Controversial p.i.n.k. scores in Australia

It was just over two years ago that I reported on a new vodka called p.i.n.k.

Since then, it has been meeting with mixed market response, but it certainly has prompted a large share of controversy. In Australia, for example. Here's the latest update on the battle Down Under as reported on the PerthNow.com site:

"Perth's hottest socialites will go pretty in pink when The Court hotel hosts the launch of a new vodka drink that the Australian Government tried to halt.

"p.i.n.k. vodka comes infused with caffeine and guarana, providing an alcohol rush without needing to be mixed with energy drinks like Red Bull. In the U.S., it is known as the ultimate party spirit and is popular among celebrities including Beyoncé, The Pussycat Dolls and Pamela Anderson. The premium vodka drink is used mainly in cocktails.

"The premium vodka drink is used mainly in cocktails. (Its) makers ... had originally planned to launch the drink in capital cities around Australia during July but had trouble getting the product into the country. There were concerns that the spirit could encourage young females to binge drink because of the pink packaging and energy mix.

"But, the vodka will be available in Perth from today."

Go here for the rest of the story.

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