Diageo Korea relaunching Windsor whiskey

From the Korea Times

Diageo Korea, the Korean arm of the world's largest alcoholic drinks maker, is preparing for the debut of a new version of its local best-selling whiskey brand, Windsor, on the global market next month ... .

"The renewed Windsor is the outcome of our efforts for years to make it a global brand," Diageo Korea CEO Kim Jong-woo said in a statement disclosing his plan for the company to launch the premium-class product in duty-free shops in several Asian countries.

Earlier this month, the company said it will focus on several new non-whiskey products, including beers and ready-mixed low-alcohol drinks. ...

The new Windsor will now have Douglas Murray as a master blender for its 12-year- and 17-year-old products. Using malts distilled at the Royal Lochnagar Distillery in Scotland, Murray will blend the signature elegant and smooth flavor of the whiskey, Diageo Korea said. The new edition also will boast a new bottle created by British designer Gordon Smith, adding a modern and cubic twist to its traditional design.

Unlike former editions, the latest Windsor will not be labeled by the year. Though its price has not been fixed, the product is likely to sell for a higher price than the 21-year-old Windsor, which is the current high-end product.

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