20100715

Blackheart Rum adds new bottle size

Blackheart, the premium spiced rum debuted in February by Heaven Hill Distilleries, has added another size.

The company announced Wednesday that it will be selling Blackheart in a 1.75-litre glass-handle bottle in a move to "expand shelf presence."

When the rum was introduced to the market, it was made available in 50m and 750ml sizes. the new size will be supported by a $15 rebate coupon where legal. Suggested retail price for the larger bottle is $27.99.

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