Dunkeld liqueur undergoes a relaunch

Heard of Dunkeld Athol Brose liqueur? Well, if the name doesn't come readily, and trippingly, to the tongue, Gordon & MacPhail is seeking to change that.

The Scottish distiller has relaunched the liqueur, made with honey, oatmeal and Speyside malt whisky. The new packaging features an illustration of a well which features in the legend on which the drink is based.

Local lore has it that the Earl of Atholl in A.D. 1475 lured the rebel Iain MacDonald to a well filled with honey, oatmeal and whisky, where the earl captured him as he drank. If true, it shows how foolish Mr. MacDonald was. If not true, it's a fine marketing ploy.

Says Michael Urquhart, Gordon & MacPhail joint managing director, "Dunkeld Atholl Brose is a product with a fascinating history. It has a wide appeal and can be enjoyed all year round, either on its own or as the base for a cocktail. We’re hoping this rebrand will encourage younger consumers to discover this versatile drink."

Dunkeld Atholl Brose is bottled at 35% abd (70 proof) in 50cl bottles, marketed at a suggested retail price of US$30.

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