20100714

SF test's No. 1 vodka U.S. bound

Coming off a competitive high of winning the award for world's best vodka in this year's San Francisco World Spirits Competition, an English distiller is sending its product to the U.S. market.

Chase Distillery's English potato vodka has entered into a deal with Pelican Brands of Indiana to be its exclusive U.S. brand manager.

The Herefordshire distiller had been known principally for its gin and liqueurs before the San Francisco event. The medal certainly won't hurt its chances of making a dent in a ridiculously crowded category.

"Success in the U.S. is the benchmark for all spirit brands and businesses like ours and as such it is a fiercely competitive market," said Chase founder and CEO Will Chase. "It is critical that we enter the U.S. with the right partner and we have been extremely impressed by Pelican Brands' people, processes and ambitions."

Each bottle of Chase Vodka, produced at the standard 80 proof (40% ABV), is hand-signed and batch numbered.

In addition to bringing the vodka to market in September, Pelican will be distributing Chase Elderflower Liqueur in some markets.

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