Evan Williams unveils cherry bourbon

Heaven Hill Distilleries is really getting into the infusion mode.

The Bardstown, KY, company that has seen sales success with its Evan Williams Honey Reserve, has just released Evan Williams Cherry Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural cherry flavor.

The new product is bottled at 70 proof (35% ABV), and is being offered in both 50 and 750ml bottles, the latter at a suggested retail price of $14.99.

Heaven Hill was encouraged by the of Evan Williams Honey Reserve last fall. It won a silver medal in the recent San Francisco World Spirits Competition. The company's standard Evan Williams bourbon is the No. 2 selling bourbon brand in the world.

Heaven Hill Distilleries is the largest independent, family-owned and operated spirits producer and marketer in the U.S. Among its portfolio of brands are The Christian Brothers Brandies, Elijah Craig Kentucky Straight Bourbon Whiskey, Burnett’s vodkas and gin, Hpnotiq Liqueur, PAMA Pomegranate Liqueur, Lunazul and Two Fingers tequilas, and Dubonnet aperitif.

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