Beam, Southern expand partnership

Beam Global Spirits & Wine and Southern Wine & Spirits of America have formalized a long-term agreement giving SWS the exclusive distribution rights to Beam Global's portfolio in 21 states.

The agreement expands the two companies' prior agreement by adding Kentucky and Arizona. SWS will utilize what it calls a "focused sales division" to distribute all of Beam Global's leading brands such as Jim Beam Bourbon, Hornitos Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum and DeKuyper Cordials and Liqueurs.

Southern is the nation's largest wine and spirits distributor.

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