Sauza re-launches 3G tequila line

If you're used to quickly spotting Tres Generaciones Tequila on your favorite spirits shop's shelves, make sure you look a little closer next time you're shopping.

Sauza Tequila is re-launching its upper-niche line as triple-distilled spirits in a new packaging design that is just hitting the market this month.

Tres Generaciones (Three Generations) is named for Don Cenobio, Don Eladio and Don Francisco Javier Sauza, the pioneers of the family who helped define the quality of the industry along with other giants of the field that include the Beckmann (Jose Cuervo) and Orendain families.

Tres Generaciones uses 100% Weber blue agave as the base of its tequila, triple distilling it for smoothness to create its Plata (unaged) Reposado (rested two months in American oak barrels) and Añejo (aged 12 months or more in charred American oak).

The new bottles and labels of the 80-proof spirits portfolio will be available in 50, 375 and 750ml bottles, at suggested retail prices for the larger bottles ranging from $45.99 for the Plata to $47.00 for the Reposado, to $49.99 for the Añejo.

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