Forget fruit infusions in the latest flavored vodkas to hit the market. Burnett's Flavored Vodka has added sweet tea and espresso styles to its line.
Heaven Hill Distilleries, which owns Burnett's, now offers 18 flavors: blueberry, cherry, citrus, coconut, cranberry, grape, lime, mango, orange, peach, pomegranate, raspberry, sour apple, strawberry, vanilla, watermelon and the new flavors.
Given that most competitors are using various fruits or a variety of them in their infusions, why did Burnett's go the tea and coffee route?
"These newest flavors are the result of considerable interest among consumers and retailers alike," said Reid Hafer, senior brand manager. "We have generally tried to push the envelope of innovation but always within the desires of our truest focus groups."
The new vodkas are available in 1.75 liter and 750 ml sizes, bottled at 30% alcohol by volume (60 proof). Recipes using them are available on the company Web site.
Heaven Hill Distilleries is the nation's largest independent, family-owned spirits producer and marketer.
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