KY Bourbon Trail re-launches

The Kentucky Bourbon Trail today marked its 10th anniversary by unveiling a new logo, brochure, souvenir passport and commemorative T-shirt.

“This is a significant milestone for one of Kentucky’s most popular tourism attractions,” said Eric Gregory, president of the Kentucky Distillers’ Association. “It’s also a perfect opportunity to introduce a fresh new look that reflects the growing bourbon revolution.”

The association created the Trail in 1999, inspired by the tourism and marketing opportunities in California’s wine country and Scotland’s whisky trails. The Trail features eight historic distilleries located in the Bluegrass country:

• Jim Beam
• Maker's Mark
• Buffalo Trace
• Four Roses
• Heaven Hill
• Tom Moore
• Wild Turkey
• Woodford Reserve

Visitors who collect stamps on their souvenir "passports" at all eight distilleries can redeem the passport for a free Kentucky Bourbon Trail T-shirt. This year’s shirt commemorates the 10th anniversary of the Trail.

The Trail also has added a Facebook page, and a revised web site Web site and Twitter page are due to be launched soon.

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