20090501

Smirnoff debuting RTD cocktails in Ireland

RTD -- the beverage industry acronym for "ready to drink" -- cocktails under the Smirnoff name will be unveiled on the Irish market next week.

Diageo, the international drinks company that owns Smirnoff, will offer mojito vodka cocktails beginning Tuesday, company executives told the news media yesterday. They are packaged in 70cl cocktail shaker-shaped bottles and will sell for €14.99 ($22 US) each.

In another matter, Diageo officials said plans to develop a premium-priced cachaça, the sugar cane-based Brazilian clear spirit, have been out off until the financial market improves.

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