Beefeater 24 gets bicoastal launch

New York and San Francisco will get the honors when Pernod Ricard USA debuts its Beefeater 24 gin in the U.S.

The new gin is crafted with 12 botanicals, including a blend of teas along with extracts of grapefruit, bitter almond, orris root and Seville orange peel. It takes its name from the 24-hour steeping process.

Tim Murphy, vice president of Beefeater, said in a press statement, "The gin category continues to show momentum and offers excellent future growth opportunities, making this an ideal time for us to launch this super-premium expression."

After the bicoastal launch, Pernod Ricard plans to quickly make Beefeater 24 available nationwide.

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