New York and San Francisco will get the honors when Pernod Ricard USA debuts its Beefeater 24 gin in the U.S.
The new gin is crafted with 12 botanicals, including a blend of teas along with extracts of grapefruit, bitter almond, orris root and Seville orange peel. It takes its name from the 24-hour steeping process.
Tim Murphy, vice president of Beefeater, said in a press statement, "The gin category continues to show momentum and offers excellent future growth opportunities, making this an ideal time for us to launch this super-premium expression."
After the bicoastal launch, Pernod Ricard plans to quickly make Beefeater 24 available nationwide.
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