There's no official word on the possibility, but the Sunday Telegraph today said Brown-Forman Corp has hired investment bankers to look at a possible merger with rival Bacardi.
The British newspaper said Brown-Forman had hired Lazard to advise it on options ranging from selling individual brands to a merger with Bacardi.
"Brown-Forman and Bacardi are medium-sized, family-controlled businesses that fit well together," the newspaper quoted an unnamed drinks industry insider as saying.
Brown-Forman, headquartered in Louisville, KY, has an extensive brand portfolio that includes Jack Daniel's, Old Forester, Woodford Reserve, Canadian Mist and Old Times whiskies; Finlandia vodka; Don Eduardo and Herradura tequilas; Fetzer, Sonoma-Cutrer and Michel Picard wines, and, Tuaca, Chambord and Southern Comfort liqueurs.
Bacardi Ltd., headquartered in Hamilton, Bermuda, has about 200 products. Among them are Bacardi rum; Bosford, Bombay and Bombay Sapphire gin, Grey Goose and 42 Below vodka; Cazadores tequila; Noilly Pratt vermouth; Dewar's, DWilliam Lawson's, Aberfeldy, Glen Deveron and Craigallachie Scotch whiskies, and B&B and Benedictine liqueurs.
To Dowd's Wine Notebook latest entry.
To Dowd's Spirits Notebook
To Dowd's Brews Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.