Mmmm, peel-and-lick vodka samples

Scratch-and-sniff. Pour-and-chug. Oh, the many combinations.

How about peel-and-lick vodka samples?

That's the latest gimmick in introducing new spirits flavors, in this case Finlandia Tangerine Fusion, perhaps as a way to make up competitive ground on the recent launch of Absolut Mango Vodka.

The only hook is that the flavored Finlandia will not be available until May and then only in duty free shops at first. Finlandia's line of fruit-flavored vodkas already includes lime, mango and grapefruit.

The peel-and-lick sample resembles a mouthwash tab. It actually contains no alcohol. The marketing gimmick comes from First Flavor which has signed such companies as Campbell's, Welch's and Skyy as clients.

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