20090422

Burnett's flavored vodka line unveils No. 19

Anyone who thinks the Burnett's Flavored Vodka portfolio of 70-proof vodkas has reached its maximum has another think coming.

The Heaven Hill Distilleries brand has introduced its 19th flavor -- Pink Lemonade.

It joins a line that already included blueberry, cherry, citrus, coconut, cranberry, espresso, grape, lime, mango, orange, peach, pomegranate, raspberry, sour apple, strawberry, sweet tea, vanilla and watermelon.

"We feel we have responded with some unique introductions like Sweet Tea and Pink Lemonade that do not necessarily conform to a standard fruit lineup," said Reid Hafer, senior brand manager.

Burnett's line includes the flagship vodka, the flavored vodkas, gin and rums.

Parent company Heaven Hill, headuqartered in Bardstown, KY, is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon.

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