Prohibition Beverage Inc. has acquired The p.i.n.k. Spirits Company.
In 2006, p.i.n.k. released the first ultra-premium vodka infused with both caffeine and guarana, pricing it at $40 for the 750ml bottle.
It is distributed in 41 states and five countries. The p.i.n.k. Spirits Company received the Beverage Information Group's "Rising Star" Growth Brand Award in both 2008 and this year. It also was chosen as one of the "Top 50 Spirits" and one of "The 12 Most Fascinating Vodkas" by Wine Enthusiast Magazine, and swept the Beverage Dynamics Marketing and Promotions Awards in 2006, 2007, and 2008 by taking home 23 awards.
p.i.n.k. now also makes tequila, rum, white whiskey, sake and gin.
Prohibition Beverage Inc., a Philadelphia-based company, is focused on spirit brands that target premium market segments.
[Go here for my original story on the creation of p.i.n.k. vodka.]
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